The Social Pen is a blog dedicated to keeping you informed about all things social media and content marketing. It is the brainchild of Danielle Higdon, a social media manager and “big cheese” (She’s always wanted to self-proclaim herself a “big cheese”) content creator from Edmonton, Alberta, Canada.

For more information about Danielle, check out her LinkedIn profile.

Having implemented social media strategies for a variety of clients and businesses over the last five years, Danielle began to consider sharing her techniques and knowledge in a blog. She wanted to create a place for individuals and businesses to find information they could use to generate their own results, without having to pay for all of the “bells and whistles” of a formal social media strategy. That way, you’re getting the information you need, without all the stuff that doesn’t really apply to you.

Whether you are a business owner or an individual looking to establish your personal brand, The Social Pen is a social media and content marketing resource made for you. Take away the tidbits that excite you, scroll past the parts that don’t, and take advantage of concise, practical how-to’s designed to make people click your content!

3 Core Values of The Social Pen

1. While modern day technology makes it easier to share your content, it still all starts with the pen. Quality, well-written copy that offers value to the reader is still at the core of every successful post.
2. Every platform has a purpose. When each platform is used for what it was designed to do, in harmony, with cross promotion, magic happens.
3. Never leave readers asking “Now what?”. It’s great that you have generated traffic and are gaining viewers, but what do you want those visitors to do? Don’t forget to show them the way.